Mumbai: The Mahindra Group has announced the appointment of Asha Kharga as Chief Customer Officer of Mahindra Holidays and Resorts India Ltd. (MHRIL), effective July 1, 2025.
Currently serving in the same role at the Group level, Kharga’s expanded mandate reflects Mahindra’s strategic push toward creating transformative customer experiences across its hospitality portfolio.
This leadership transition comes as Mahindra Holidays prepares for a major growth phase, with plans to double its resort footprint and elevate its service offerings to meet the expectations of India’s evolving leisure travel segment.
A Proven Leader in Customer Experience and Brand Strategy
With over 28 years of experience, Asha Kharga is known for shaping high-impact, customer-focused brands across multiple industries. Her expertise lies in aligning brand vision with emotional resonance, creative storytelling, and insights-driven execution – all key to redefining hospitality experiences in today’s competitive landscape.
In her new role at MHRIL, she will lead initiatives to reimagine the customer journey, enhance brand affinity, and drive marketing innovation, ensuring that Mahindra Holidays becomes synonymous with premium, culturally rich vacation experiences.
Dr Anish Shah, Group CEO & MD, Mahindra Group, commented: “Asha’s deep understanding of customer experience and brand building is integral to the Mahindra Holidays growth story. Her leadership is a natural fit for our ambition to transform the business and create differentiated value for customers.”
Manoj Bhat, MD & CEO of MHRIL, added: “We are on track to expand to 10,000 resort keys by 2030, with a strong focus on premium positioning. Asha’s leadership will help us stay ahead of the curve in crafting exceptional customer journeys and experiences.”
Asha Kharga’s Vision for Hospitality
Speaking on her appointment, Asha Kharga shared: “I look forward to contributing to the next phase of Mahindra Holidays by focusing on the emotional, experiential, and cultural aspects of our brand. As we grow, what will truly set us apart is not just where we are, but how we make people feel when they stay with us.”
This appointment reinforces the Mahindra Group’s commitment to placing seasoned leaders in roles where they can deliver strategic impact and customer-led transformation.
